Although the sales performance is already very strong, there seems to be no newcomers, and the sales of new road bikes have been slow. In particular, the expected increase in sales with disc brakes has not yet been achieved.
What is really popular in Finland is the fat car. This category is considered a true work horse, able to cope with forest paths and provide a unique riding experience during the winter months. Many fat bikes are rented in the resort of Lapland, and their users are enjoying unreachable areas. Fat bikes have also proven to be a category that brings winter business to the bicycle trade.
In addition, the sales of electric bicycles in Finland are still very low, although the sales volume has doubled last year, and this year's sales will undoubtedly double. However, the factual figures are still very low.